Seasonal installation extends Jacquemus’ banana-yellow and coconut-milk stripes across the Monte-Carlo Beach pontoon, poolside café and two on-site boutiques
Strategic Alliance Highlights Monte-Carlo Beach Renovation
Monte-Carlo Société des Bains de Mer (SBM) has entered a seasonal partnership with French fashion house Jacquemus, extending the ongoing renewal of the Monte-Carlo Beach Club. The agreement follows recent upgrades to the venue, including a Michelin star for restaurant Elsa, redesigned poolside terraces, new padel courts and forthcoming dining concepts.
Pontoon and Pool Café Adopt Jacquemus Colour Codes. Two Boutiques Debut on Site
The collaboration introduces alternating “banana yellow” furnishings and coconut-milk-and-black stripes—motifs lifted from the Jacquemus “La Croisière” collection unveiled in Paris in January 2025. The pattern appears on sunbeds, umbrellas and towels along the Mediterranean-facing pontoon and on umbrellas and cushions at the Café de la Piscine.
Two temporary Jacquemus boutiques have opened within the Beach Club, the brand’s only retail presence in the Principality. Interior details reference designer Simon Porte Jacquemus’s Provençal influences. Artworks by Renoir and Matisse are displayed alongside furniture and books selected to evoke the South of France.
The Jacquemus installation and retail spaces will remain in place through 7 October 2025, giving visitors a full summer to experience the reconfigured resort facilities and newly branded areas of the Monte-Carlo Beach Club.
About Monte-Carlo Société des Bains de Mer (SBM)
Monte-Carlo Société des Bains de Mer (SBM) operates Monaco’s flagship integrated resort, combining gaming, luxury accommodation and diversified leisure services. The group’s portfolio spans historic casinos, five-star hotels and Diamond Suites, Michelin-starred venues and international dining concepts, alongside farm-to-table options. Guests gain access to a year-round programme of cultural events, sport, wellness facilities and high-end shopping.
Environmental and social responsibility frame SBM’s strategy. Since 2007 the company has adhered to voluntary standards on energy transition, sustainable resource use and waste management, while supporting local supply chains and protecting natural assets. In 2025 SBM released the fourth edition of its Code of Ethics, reinforcing integrity and accountability across operations. The firm remains Monaco’s largest private employer.
