Studio LOHO has converted a listed brush factory in Bruges into a B&B with six design suites — and the studio’s most iconic pieces, including its single-cast ceramic bathtubs, come with the room
Bruges has no shortage of places to stay. What it has lacked, until now, is a place where the accommodation itself is the experience — not as a backdrop to the city, but as a destination in its own right.
Jonojé occupies a former brush factory on the outskirts of the city, a listed building that Belgian design studio LOHO has spent years reshaping into something that defies a single category. It is a B&B, yes — but also a working studio, a showroom, a gallery and a private residence, all operating simultaneously within the same 1,000 m² structure and its 1,250 m² garden. Guests do not visit Studio LOHO’s world. They stay inside it.
Why Jonojé is unlike any other design hotel in Belgium
The distinction between hospitality and design is usually clear: hotels commission designers, hang art on walls, and call it curated. Jonojé collapses that distinction entirely. Studio LOHO — founded in Bruges in 2017 by Karel Loontiens and Jo Hoeven — uses the property as a live testing ground for its materials, objects and spatial ideas. What guests encounter in their suite is not a reproduction of the studio’s aesthetic. It is the actual work, in active use.
That work has a recognizable character: organic plaster walls, clay washbasins, cast floors inlaid with graphic motifs made from clay residues, ceramic switches developed with Maison Kallis. And at the center of it all, the object that first brought the studio to international attention — a bathtub moulded entirely from a single piece of clay, fired as one seamless form. Seeing it in a photograph is one thing. Filling it with water and getting in is another.
Jonojé Luxury Suites: six rooms built around craft and materials
Each of the six suites measures around 75 m² — generous by any standard, exceptional for a B&B — and each takes a different approach to the studio’s material vocabulary. The ROKU suite makes particularly striking use of bamboo-slat structures; others foreground the ceramic shower cubicles or the interplay between raw plaster and polished floor. No two rooms feel identical, but all share the same underlying logic: every surface is a decision, and every decision has been made with care.
Practicalities are handled with the same attention. Each suite has a kitchenette with dining table, minibar, coffee maker and kettle. Breakfast — vegetarian, locally sourced, built around homemade sourdough and whipped butter — is served in the room each morning.
Bruges through the eyes of Studio LOHO
The studio’s roots in Bruges are not incidental. Loontiens and Hoeven have spent years working with local artisans, sourcing materials in the region and building a practice that is deeply connected to the craft traditions of Flanders. Staying at Jonojé includes access to bicycles and a digital concierge with personalised routes — less a tourist itinerary, more an insider’s guide to the city as the studio sees it.
Jonojé is located at Kanunnik Duclosstraat 1, 8000 Bruges. Rates from €205 per night. Bookings and further information at jonoje.com.
