Coelho Beauty’s Shake Shake is rewriting the rules of in-between hair days — with a liquid formula that refreshes, treats, and leaves no trace
For anyone with fine or oily hair, dry shampoo has always been a necessary compromise: absorb the oil, lose the texture. Roots look cleaner but feel stiff, powdery, and impossible to restyle. Coelho Beauty’s new launch challenges that assumption with a formula and a technology that have little in common with the aerosol cans most of us grew up with.
Shake Shake is a liquid dry shampoo — a non-aerosol mist that refreshes the roots, rebalances the scalp, and leaves the hair fiber completely intact. No white cast. No residue. No stiffness.
How liquid dry shampoo works differently from powder formulas
Traditional dry shampoos rely on starch or powder particles to absorb sebum — which explains the white residue, the tackiness, and the loss of natural movement. Shake Shake uses a non-aerosol mist technology that deposits an ultra-fine liquid layer directly on the scalp, absorbing excess oil without altering the texture or weight of the hair. The result is visibly clean roots and hair that still moves, responds to styling, and shows no trace of product.
Shake Shake’s formula: a dry shampoo and a scalp treatment in one
Made with 98% ingredients of natural origin, Shake Shake combines scalp-rebalancing actives with structural support for the hair fiber. The formula includes a Vitamin B complex (B3, B5, B6), amino acids, peptides and prebiotics — ingredients more commonly found in dedicated scalp serums than in dry shampoos. Sage extract and red clover regulate sebum production over time, making Shake Shake effective not just as an emergency refresh but as part of a consistent scalp-care routine.
Rosewood and spearmint essential oils complete the formula, lending a floral, aquatic scent that reads as clean rather than perfumed.
How to use Shake Shake liquid dry shampoo for best results
Shake the bottle vigorously before each use. Section the hair and spray 1–2 pumps from approximately 15–20 cm directly at the roots. Allow the mist to settle for 30 to 45 seconds, then massage the scalp to activate cleansing and brush through. Finishing with a blow dryer — especially after exercise — delivers a result that closely replicates a fresh wash, with added volume at the roots.
What hair types is Shake Shake suitable for?
Shake Shake is formulated for all hair types and textures — fine, thick, straight, curly, and color-treated. It is particularly effective for those who tend to over-wash, want to extend the results of a blowout, or need a reliable and fast scalp refresh during a busy day.
Where to buy Shake Shake by Coelho Beauty — price and availability
Shake Shake by Coelho Beauty is available now at coelhobeauty.com and in Oh My Cream stores. 100 ml, €45. Made in Paris.
